Adidas | Women’s World Cup - Case Study Video

I was privileged to work on this case study video for the talented folk at We Are Social for the Adidas Brand showcasing the Women’s World Cup. Adidas involved sports stars and influencers to drive fans to an incredible Adidas brand activation site while turning the Adidas social feed into a well sought after sticker album, teamed up with the talented folk at We Are Social and not to mention dropping “the most outrageous world cup ball drop of all time” via helicopter to show their support for women’s soccer.

My work involved finessing animated graphics and crafting the edit to bring the script to light while drawing attention to the core elements of the campaign idea, showcasing results and highlighting social reactions from the public and PR victories. Finally I gave the adidas logo a little animated TLC at the end, something I’ve always wanted to do for such an awesome brand.

[Asset Management / Design / Editing / Animation]