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[No AI has been used to create this work]
One of the fundamental laws of physics in our universe is the ‘Conservation Of Energy’, which states that energy cannot be created or destroyed—only transformed. This principle is demonstrated by the oscillating spheres in Newton’s Cradle, bouncing back and forth continuously as they transfer their kinetic energy from one sphere to the next.
For an idea to be realised, unleash its energy, and truly make an impact, it needs a clear path to travel through, to stay on the right course on it’s journey into reality. The timeless principles of branding, storytelling, design, and animation provide that safe passage—bringing an idea to life in a way that resonates visually, emotionally, and conceptually with your audience. In turn, your audience returns that energy to your brand through trust, engagement, purchase, and advocacy—ready to be harnessed once again. And so the cycle continues, just like the spheres in Newton’s Cradle continue to bounce back and forth.
That’s why I believe in a principle-centred approach to my work—one that respects the individual roles of branding, storytelling, design, and animation, as well as how these disciplines interconnect and harmonise to create greater value working together than they ever could alone. By understanding your brand first and the story you want to tell, I can help bring your ideas to life with design and motion.