Say Cheers To Friday Beers | Animation Loop
Cheers to one of my favourite things in the world, Friday Beers! Though tasty as they are, they can also be deceptively dangerous… we’ve all been there ;-)
I thoroughly enjoyed creating this project from start to finish, combining my typography skills with my animation skills. When I first came up with the copy lines and concept of using the beers cheers to transition between a ‘Sunny and cheerful’ Friday arvo scene to a ‘dark and wild’ party weekend scene, I realised to ensure a successful transition, the challenge involved changing a number of aspects between the scenes (like colours, copy, music etc) to switch up the vibe while keeping a other aspects the same between the scenes (layout, animation, type lockup style etc) to retain consistency also.
[Concept / Asset Creation / Typographic Lockups / Design / Animation / Sound]
Motion
Design & Build
I designed the storyboards and created all the assets in this animation including the type lockups and logo on the beer bottles.
