Tourism Tasmania | TasmanAI - Case Study

BMF teamed up with Tourism Tasmania to launch TasmanAi, an image generator that swapped artificial intelligence for genuine human creativity. Instead of machine-made visuals, every prompt was transformed into original artwork by local Tasmanian artists.

The campaign invited people to turn their weird and wonderful ideas into tangible works of art, celebrating the craft, passion, authenticity, along with the realness that defined the Tasmanian way of life and the many reasons to visit.

Agency: Bantam (BMF In-house Production Studio)
Client: Tourism Tasmania
Year: 2024
Creative Directors: Casey Schweikert + Rees Steel
Art Director: Imogen Wetzell Ramsey
Copywriter: Declan Harrick
Staff Motion Designer: Jeni Rowher
Freelance Motion Designer: Alex Ardino

Campaign Awards:

• B&T Awards 2024 – B&T Award for Bravery (Finalist)

• Spikes Asia Awards – Bronze for Creative Effectiveness

My involvement: Asset Management / Editing / Design / Animation / Sound Design (Offline)