Voyager Supply & Decoration | Social Videos
Screen Printing Social Reel
Below is an example of one of the social videos made for Voyager using animated elements created in the MBT explained further down as the various Motion Brand Assets are described in detail. This piece of content was made for the Screen Printing service category of the business and is dynamic and engaging with fast cuts while also educating the viewer with informative text graphics as well.
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in order of appearance:
00s - Brand Ident for Screen Printing Service
04s, 07s, 19s - Editable Text Supers
09s, 13s - Brand Wipe Transition
10s, 13s, 27s - Editable Text + Split Screen Template
22s - Full Frame Graphic Template
31s - Logo Animation
38s - Editable Endframe Template
MOTION BRANDING
I was privileged to have the opportunity to explore the Voyager brand in the realm of motion with the aim of enabling Voyager to make an imprint in the social space. Leaning into the ‘theme’ of the brand which is defined by ‘Manufacturing Meets Culture’ and the personality of the brand defined by the word confines Sharp yet Grungy, Premium yet Accessible, Classic yet Timeless, I created a visual language unique to the brand that portrayed it’s look and feel in the moving image.
MOTION BRAND Toolkit
The Motion Brand Toolkit is a suite of carefully branded, animated, graphic assets which are designed to be templated, reusable and editable for long term use in the ever evolving journey of producing content. All individual assets express the brand’s look and feel, are consistent with with each other as well as existing collateral, elaborate the brand’s personality in the realm of motion, have a defined purpose in a piece of content and serve a specific marketing function.